Daniel - Product Manager
Certified Scrum Master BadgeCertified Scrum Product Owner Badge

Product Manager

Tech and AI enthusiast

Building digital experiences with modern technologies. Focused on creating elegant solutions to complex problems.

25+
Years Experience
SaaSEdTechTelcoIT Consultancy

Expertise in product management, data-driven decision-making, and leading cross-functional teams from discovery to deployment.

Work Experience

Trustpilot Logo

Senior Project Manager

Trustpilot, Inc2023 - 2024

Consumer business - online review community

Managed new and ongoing projects for Support/Help Center operations, including Zendesk to Salesforce Service Cloud migration and Knowledge Base creation for AI solutions. Led cross-functional teams using Agile methodologies (Kanban for operations, Scrum for migrations), while implementing change management processes and creating team OKRs aligned with organizational objectives.

Salesforce MigrationAgile/ScrumChange ManagementOKRs
Blueprint Learning Logo

Product Manager

Blueprint Learning2022 - 2023

E-Learning solutions for professionals

Managed product lifecycle including project scoping, stakeholder interviews, backlog management, and user testing. Led procurement of GDPR-compliant solutions for SSO, hosting, analytics, and data protection. Utilized Agile methodologies (Shape-up and Kanban) while facilitating continuous improvement processes and producing strategic reports.

Product ManagementGDPR ComplianceShape-upUser Testing
HackYourFuture Logo

Product and Partnership Manager

HackYourFuture2018 - 2022

NGO Web Dev Bootcamp

Led product development for learning platforms and partnerships while serving as Product Owner for student Final Projects and internal tools. Developed curriculum and documentation for mentors and students, managed cross-functional teams including mentors, students, and alumni. Coordinated networking events and tech content delivery to create hiring opportunities, while defining and managing OKRs aligned with organizational vision and strategy.

Product DevelopmentCurriculum DevelopmentTeam ManagementPartnership ManagementScrum/Kanban

Education & Certifications

Education

2015 → 2016

Top-up Bachelor's Degree in Software Development

Copenhagen Business Academy, Denmark

2007 → 2010

Bachelor Degree in Business Management – Level 6

Universidade Autónoma de Lisboa – Luís de Camões (Higher Education Institution)

Certifications

Certified Scrum Product Owner

Scrum Alliance, 2025

Certified Scrum Master

Scrum Alliance, 2011

Querying Microsoft SQL Server 2012 Certification Exam 70 461

Rumos S.A. Microsoft Gold certified Partner for Learning Solutions, 2014

Tech Stack

Projects

Web DevelopmentSalesforce MigrationCRMData MigrationsAI and LLMs

Project Management Tools

JiraConfluenceMiroFigmaLucidchartGitHub Projects

Methodologies and Frameworks

WaterfallAgileScrumKanbanShape Up

Industries

SaaSEdTechTelcoIT Consultancy

Other Skills

Data AnalysisUser ResearchStakeholder ManagementChange ManagementProcess OptimizationFacilitation

Agnostic Tools

SpreadsheetsSlidesSlackTeamsZoomGoogle WorkspaceGenAI Tools

PLG Flows

Product-Led Growth strategies and user flow optimizations designed to drive engagement, retention, and conversion through data-driven approaches.

Abandoned Shopping Carts Retention Strategy

E-commerce Growth

Comprehensive multi-channel retention strategy designed to recover abandoned shopping carts through personalized email sequences, push notifications, and targeted remarketing campaigns. Implements behavioral triggers, dynamic pricing incentives, and urgency tactics to maximize conversion recovery.

Email automation sequences with personalized product recommendations
Dynamic discount codes based on cart value and user behavior
Cross-channel retargeting with Facebook and Google Ads integration
A/B tested urgency messaging and social proof elements
Email MarketingBehavioral TriggersA/B TestingConversion OptimizationRemarketing
Expected Impact
15-25%
Cart Recovery Rate
30-40%
Email Open Rate
8-12%
Revenue Recovery

Convert from Free to Paid

Freemium Conversion

Strategic conversion funnel designed to guide free users through value realization moments and seamlessly transition them to paid subscriptions. Leverages usage analytics, feature gating, and personalized upgrade prompts to maximize conversion rates while maintaining user satisfaction.

Progressive feature unlocking based on user engagement milestones
In-app upgrade prompts triggered by usage patterns and limits
Personalized email campaigns highlighting premium features and ROI
Limited-time trial access to premium features with conversion tracking
Freemium StrategyUsage AnalyticsFeature GatingConversion FunnelsUser Onboarding
Expected Impact
12-18%
Free-to-Paid Rate
35-45%
Trial Conversion
25-35%
Revenue Growth

Profile-Based Email Personalization

Authenticated User Experience

Advanced personalization engine that leverages authenticated user profiles to deliver hyper-targeted email campaigns and in-app experiences. Combines behavioral data, preferences, usage patterns, and demographic information to create dynamic content that adapts in real-time based on user login status and profile completeness.

Dynamic email content blocks that adapt based on user role, industry, and usage tier
Authenticated in-app banners with personalized feature recommendations
Profile completion prompts with progressive rewards and feature unlocks
Behavioral trigger sequences based on login frequency and feature adoption
User SegmentationDynamic ContentProfile AnalyticsPersonalization EngineLifecycle Marketing
Expected Impact
40-60%
Email CTR Lift
25-35%
Profile Completion
18-28%
Feature Adoption

Micro-Nudges & In-Session CTAs

Behavioral Design

Strategic micro-interactions and contextual prompts designed to guide user behavior during website sessions. Implements behavioral psychology principles through subtle banners, smart modals, and contextual CTAs that appear at optimal moments to drive engagement, conversions, and feature adoption without disrupting user experience.

Exit-intent modals with personalized offers and content recommendations
Smart sticky banners triggered by scroll depth and time-on-page
Contextual tooltips and feature highlights based on user interaction patterns
Progressive disclosure CTAs that adapt to user engagement and session behavior
Behavioral PsychologyUX OptimizationMicro-InteractionsSession AnalyticsContextual Design
Expected Impact
20-30%
Engagement Lift
5-8%
Conversion Rate
15-25%
Feature Adoption

Viral Referral System

Growth Amplification

Comprehensive referral program designed to turn satisfied customers into brand advocates through gamified incentives, social sharing mechanics, and tiered reward systems. Leverages network effects and viral coefficients to drive exponential user acquisition while reducing customer acquisition costs and increasing lifetime value.

Multi-tier reward system with escalating benefits for successful referrals
Social sharing integration with personalized referral codes and tracking
Gamification elements including leaderboards, badges, and milestone celebrations
Automated follow-up sequences for both referrers and referred users
Viral MarketingNetwork EffectsGamificationSocial SharingReward Systems
Expected Impact
2.5-4x
Viral Coefficient
40-60%
CAC Reduction
25-35%
User Growth Rate

Projects

TechNova University AI Chat Assistant

TechNova University AI Chat Assistant

A sophisticated RAG (Retrieval Augmented Generation) chatbot built with Python and Ollama. Features document processing, vector embeddings, and intelligent question-answering capabilities for university-related queries.

PythonOllamaRAGHTMLCSSVector DBNLP
Python Multi-Axis Learning Platform

Python Multi-Axis Learning Platform

An educational Python project focused on multi-dimensional learning concepts. Implements various algorithms and visualization techniques for understanding complex mathematical and data science principles across multiple axes.

PythonOllamaNumPyMatplotlibData ScienceAlgorithmsVisualization

Project Preview

Coming Soon

Hope Share NGO Platform

Website with contact form connected to a LLM. Behind the scenes and secured with authentication, the admin can use an AI chat connected to the same LLM and have access to a dashboard where both internal and external questions are being monitored.

ReactTypeScriptSupabaseTailwind CSSLovable

EdTech Projects & Collaborations

Explore my extensive portfolio of educational technology projects, collaborations, and contributions to the EdTech community through verified project showcases.

View EdTech Portfolio on Feats

Get in Touch